Interesting to see that despite the increased media money flowing to digital channels there is a huge disconnect between the % of time people spend online and the % of money advertisers spend online. Obviously there are a couple of flaws to the data - money spend creating websites is not counted nor is simultaneous channel usage.Advertising
Marketing
2 comments:
What the graph says is that more money spent on advertising on the web. But the truth is that if a lot of money is spent, every day there are new ads.
What the graph says is that more money spent on advertising on the web. But the truth is that if a lot of money is spent, every day there are new ads.
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