Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, September 06, 2006
Bad carpenter, New tools
Everyone knows the maxim, “A bad carpenter blames his tools.”
There should be another maxim: “A bad carpenter thinks his shiny, new tools are going to save his sorry ass from oblivion.”