Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, August 18, 2006
Web 2.0 Strategies and Lessons
Good paper on web 2.0 by Troy Angrignon with Nick Kellet, Gary Ralston, Ean Jackson, & Matthew Fessenden