Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, August 07, 2006
2005 Web stats
72% of British households own a PC, 64% have the internet of which 44% have a broadband connection and 80% have a mobile phone (70% of individuals).
Henley Centre Headlight Vision’s annual UK survey Planning for Consumer Change