Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, August 07, 2006
Attitude to Mobile & Finance
“Research by the Henley Centre in association with BT found that 39% of people in the ABC1 customer categories would like to be able to deal with their finances on the way to and from work... And 41% of 18 to 24 year olds said they would be interested in an instant messenger service which allowed them to have live conversations with advisers about financial services”. The Daily Telegraph
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