Saatchi & Saatchi London Hacked

www.saatchiandsaatchi.co.uk hacked by asa bailey. Their new next door neighbour...

Can't see him popping round for a cup of sugar and getting very far.

I spent my formative years there, love the place and have a certain amount of sympathy but cover your arse guys.

Tags: saatchiandsaatchi ad hacked asa bailey giles rhys jones

IBM & Wimbledon - Tweet, Set & Match

There’s a mobile, Twitter based version of the android app mentioned in the previous post.

The IBM Seer app aggregates a number of Wimbledon relevant Twitter feeds and pushes them to your phone.

The IBM Wimbledon scout feed provides the latest updates on everything that’s happening in and around the grounds. The app also delivers twitter feeds from players, tennis celebrities and the official Wimbledon blogger.

To get the inside line on all things Wimbledon text “smart” to 60999.

Tags: ibm wimbledon twitter giles rhys jones

Wimbledon - Strawberries, cream and augmented reality balls...

IBM Wimbledon Tennis Mobile Campaign

The IBM Seer Android is an innovative application being trialled at Wimbledon 2009, it takes a live video feed from the handset’s camera, and superimposes content and data associated with various points of interest into that video stream.

By making use of the T-Mobile G1/G2’s digital compass and precise GPS coordinates, the application offers a ‘heads up display’ to show the user what they are looking at. It augments this with other live data from the scoring systems and IBM scouts reporting from around the grounds, to give the user a comprehensive and dynamic insight into their surroundings.

Pointing the camera lens towards a court will not only identify the court number, but also display details about the current and subsequent matches.

Want to where the strateberries & cream stand is - done.

Any spare seats on court 12 - done.

Shortest queue at the loos - done.

Nice work from the guys and girls at Ogilvy.

Not just cool but fundamentally useful.

More on IBM and Wimbledon here.

Disclaimer: I work at Ogilvy and had some involvement in helping with this element of the campaign.

Tags: IBM Wimbledon ogilvy augmented reality giles rhys jones

Dixons Tax Free Scam?

I am looking to buy a OLYMPUS MJU TOUGH 8000 for my holiday. Being the OCD kinda guy I am I looked at all options for a good deal and found some interesting stuff.

Dixons have it on their tax free aiport site for £295.64, a supposed saving of £40, yet it is on their normal UK site it is £263.98.

Nowhere to hide... thought people knew that already.

I have shot them a note similar to the above and will let you know what they say.

Tags: giles rhys jones

The Only Numbers You Need In Marketing

80/20

80/20 paretos law - 20% of audience delivering 80% sales/content/contribution

80/20 creative media split - 80% media budget, 20% creative budget - swop them

80/20 innovation marketing - 80% on proven techniques, 20% on measureable innovation

80/20 distribution - 20% on your destination, 80% where your audience are

any more?

Tags: giles rhys jones

Mobile Augmented Reality 1st Person Shooter

I particularly like the dropping of Skittles as bombs to kill zombies. Augmented reality is the new Second Life.

Hat tip Scott S.

Tags: augmented reality advertising Mobile gaming giles rhys jones

b.TWEEN 09 Interactive Digital Media Forum

I am really looking forward to speaking at b.TWEEN

Thursday 11 & Friday 12 June at FACT in Liverpool.

Fifty eight speakers from across the media scape will inspire, surprise and entertain...

Line Up

Speakers / Thursday 11th / Friday 12th / Book now

Follow Us

Twitter / Facebook / Flickr / YouTube / Blip.tv

Tags: btween giles rhys jones

HERD - The Movie

You have read the book now see the movie.



People gravitate to people, especially if it is enjoyable... or a riot.

Hap tip to nevergetoutoftheboat.

Tags: herd sasquatch+festival giles rhys jones

How To Do Agency Creds

A very nice use of the medium...

Sites with reames of copy are dead. Sit back and be talked to.

Reminisent of the Samsung Insitinct.

Tags: boone oakley advertising agency giles rhys jones

One Rule To Save Advertising

Safe adventure, investment marketing, risk marketing, measureable innovation. Call it what you will but the more I talk to agencies and clients the more I am convinced that to survive, the first/only rule we reallly need to adhere to is McKinsey's 80/20.  

Spend 80% on stuff you know works and 20% on measureable innovation.

As the environment continues to be challenging clients are stripping back budgets and expecting those budgets to work hard. They and their agencies are shying away from doing anything that can't be very closely related to sales or is out of the ordinary. No real issue there but this willover time deliver dimishing returns, sacked clients and bored agencies. 

To survive we all need to try new things and develop new ways of reaching our audiences. But it needs to be measurable. If the ideas work they are rolled in to the 80% if not we learn and move on. Rather than try and sell those in on an adhoc basis, fighting for budgets in the weeds, we need to all buy into this at a high level. 

It keeps work interesting but most importantly keeps us moving, keeps us evolving...

Tags: investment marketing 80/20 giles rhys jones