Sport 2.0, Social Sport, I am seeing a really interesting approach to competitive sport. Crossfit is a strength and conditioning program where workouts posted daily on their site along with instructional videos, tips, stories and allows people to post their comments & results.
The Crossfit Games is an annual event that has regional and global events. For this year they have also launched the crossfit open for everyone. For $5 you can enter the competition and receive a workout every week for 6 weeks. To validate your score you either do it in an affiliated gym or video yourself and post it on the site for it to be moderated by other competitors.
20,000 people have registered.
I got my arse handed to me by their first workout and am currently languishing at around 60% of the field. decided to redo it after i had recovered, beat my score and then realized I hadn't pressed record. Ouch.
Tuesday, March 29, 2011
Friday, January 07, 2011
The Digital Conferences You Should Go To
None. I was asked recently what were good digital advertising conferences to go to. But I actually think most of them are rubbish.
You have the same people saying the same stuff that everyone has been saying for 3 or 4 years. Or even worse new people saying the same stuff as if they invented it. Often professional speakers doing the circuit or people in agencies trying to push their own personal agenda.
Generally it is a bunch of hacked presentations showing really interesting/engaging/disruptive/social (delete as appropriate) work and saying that what we need to do and brand/advertising/social/digital/direct (deleted as appropriate) are the best agency to deliver it.
But that is lazy. It is sodding easy to bash advertising and show examples of cool stuff we should be doing. Very few people actually offer constructive advice on how we need to change our process as well as our product. Global marketing business re-engineering. That's what interests me and I have had a bash at it here.
So don't go to a conference spend 3 hours on slideshare.com, follow the right people on twitter and think & talk alot. Alot, a lot.
But if you do fancy a conference, here is a list one ones my good Ogilvy friend Nicole Yershon recommends. Attend or follow the buzz online.
As you can see most of them are not about advertising but look at music, film, arts, technology and business.
UK Specific
thinking digital - 24-26 May in Sheffield
TED salon events - London 3 times a year
google zeitgeist - May in UK
click - Nov in London
power to the pixel - Nov in London
media pro - Nov in London
sounds digital - Apr in London
the childrens media conference - June in Sheffield
the sheffield doc fest - June in Sheffield
PSFK global events - London & Global
iStrategy - London & Global
likeminds - Nov in Exeter & Lon
b.tween - UK
Global Economic & Political
(that all have digital/tech on their agenda)
World Economic Forum - Jan in Davos
DLD - Jan in Munich
TED - All the time, everywhere
Clinton Global Initiative - Sept in NY
Business
(that all have digital/tech on their agenda)
allen & company sun valley conf - July in Idaho
all things D - June in San Diego)
monaco media forum - Nov in, err, Monaco
berkshire hathaway annual shareholders mtg - May in Omaha
summit series - Apr in USA
Global Digital, Tech & Innovation
techcrunch disrupt - Spet in San Fran
le web - Dec in Paris
the lobby - Sept in Hawaii
fortune brainstorm tech - June in Aspen
sxsw - Mar in Austin
CES - Jan in Vegas
picnic - Sept in Amsterdam
IBC - European CES - Sept in Amsterdam
WEB 2.0 - Nov in San Francisco
miptv - Apr & Oct in Cannes
So I have probably missed afew out and I am sometimes happy to be proved wrong. If someone fancies inviting me to attend or speak, after all I have my personal agenda to pursue and a couple of borrowed decks I can hack together...
You have the same people saying the same stuff that everyone has been saying for 3 or 4 years. Or even worse new people saying the same stuff as if they invented it. Often professional speakers doing the circuit or people in agencies trying to push their own personal agenda.
Generally it is a bunch of hacked presentations showing really interesting/engaging/disruptive/social (delete as appropriate) work and saying that what we need to do and brand/advertising/social/digital/direct (deleted as appropriate) are the best agency to deliver it.
But that is lazy. It is sodding easy to bash advertising and show examples of cool stuff we should be doing. Very few people actually offer constructive advice on how we need to change our process as well as our product. Global marketing business re-engineering. That's what interests me and I have had a bash at it here.
So don't go to a conference spend 3 hours on slideshare.com, follow the right people on twitter and think & talk alot. Alot, a lot.
But if you do fancy a conference, here is a list one ones my good Ogilvy friend Nicole Yershon recommends. Attend or follow the buzz online.
As you can see most of them are not about advertising but look at music, film, arts, technology and business.
UK Specific
thinking digital - 24-26 May in Sheffield
TED salon events - London 3 times a year
google zeitgeist - May in UK
click - Nov in London
power to the pixel - Nov in London
media pro - Nov in London
sounds digital - Apr in London
the childrens media conference - June in Sheffield
the sheffield doc fest - June in Sheffield
PSFK global events - London & Global
iStrategy - London & Global
likeminds - Nov in Exeter & Lon
b.tween - UK
Global Economic & Political
(that all have digital/tech on their agenda)
World Economic Forum - Jan in Davos
DLD - Jan in Munich
TED - All the time, everywhere
Clinton Global Initiative - Sept in NY
Business
(that all have digital/tech on their agenda)
allen & company sun valley conf - July in Idaho
all things D - June in San Diego)
monaco media forum - Nov in, err, Monaco
berkshire hathaway annual shareholders mtg - May in Omaha
summit series - Apr in USA
Global Digital, Tech & Innovation
techcrunch disrupt - Spet in San Fran
le web - Dec in Paris
the lobby - Sept in Hawaii
fortune brainstorm tech - June in Aspen
sxsw - Mar in Austin
CES - Jan in Vegas
picnic - Sept in Amsterdam
IBC - European CES - Sept in Amsterdam
WEB 2.0 - Nov in San Francisco
miptv - Apr & Oct in Cannes
So I have probably missed afew out and I am sometimes happy to be proved wrong. If someone fancies inviting me to attend or speak, after all I have my personal agenda to pursue and a couple of borrowed decks I can hack together...
Tuesday, November 09, 2010
Every Agency Needs An Innovation Lab
Safe adventure, investment marketing, risk marketing, measureable innovation. Call it what you will but the more I talk to agencies and clients the more I am convinced that to survive, the first/only rule we reallly need to adhere to is McKinsey's 80/20.
Spend 80% on stuff you know works and 20% on measurable innovation.
As the environment continues to be challenging clients are stripping back budgets and expecting those budgets to work hard. They and their agencies are shying away from doing anything that can't be very closely related to sales or is out of the ordinary. No real issue there but this will over time deliver diminishing returns, sacked clients and bored agencies.
To survive we all need to try new things and develop new ways of reaching our audiences. But it needs to be measurable. If the ideas work they are rolled in to the 80% if not we learn and move on. Rather than try and sell those in on an adhoc basis, fighting for budgets in the weeds, we need to all buy into this at a high level.
It keeps work interesting but most importantly keeps us moving, keeps us evolving...and we get to do stuff like this...
giles rhys jones
Spend 80% on stuff you know works and 20% on measurable innovation.
As the environment continues to be challenging clients are stripping back budgets and expecting those budgets to work hard. They and their agencies are shying away from doing anything that can't be very closely related to sales or is out of the ordinary. No real issue there but this will over time deliver diminishing returns, sacked clients and bored agencies.
To survive we all need to try new things and develop new ways of reaching our audiences. But it needs to be measurable. If the ideas work they are rolled in to the 80% if not we learn and move on. Rather than try and sell those in on an adhoc basis, fighting for budgets in the weeds, we need to all buy into this at a high level.
It keeps work interesting but most importantly keeps us moving, keeps us evolving...and we get to do stuff like this...
giles rhys jones
Wednesday, August 11, 2010
Social Media China Report
The OgilvyOne Connected Report (English)
View more presentations from Ogilvy & Mather Worldwide.
Thursday, July 29, 2010
Global Web index Lite
Use the tool embedded below to find out social media stats. Nifty little tool.
Tags: giles rhys jones
Tags: giles rhys jones
Sunday, July 18, 2010
The Digital Agency Death Knell
So farewell AGENCY.COM, to be broken and absorbed in TBWA and others. As digital ceases to be seen as a channel and becomes a specialism within other disciplines, traditional digital agencies will continue to creak at the sides and break under the weight of trying to do everything digital. They will rapidly have to focus on what it is they actually do. The digital agency roster will die, at least in its current form, and client will pick discipline specific digital agencies. The chart below is 3 years old. Social Media and Mobile agencies take note...
I spent 3 happy years at AGENCY.COM building out their digital advertising unit in the UK and developing some groundbreaking work on BA, oneworld and Heineken. They also had the foresight to allow us to create AgencyRepublic a JV between them and ClaydonHeeleyJonesMason of which I was one of the founding 4.
Interestingly AgencyRepublic is another digital agency fallen on tough times. 5 times winner of best digital agency in the UK it has just lost it's flagship O2 account to.....you guessed it a traditional agency with an integrated digital offering, VCCP.
Likewise the more traditional offline agencies will have to rapidly adapt to accomodate this influx of highly creative and very non traditional people and approach. Digital will have to be part of everyone's role and they will quickly have to staff up (and down) to get the right mix of people and fundamentally change how they approach pretty much every part of their business.
Tags: giles rhys jones
I spent 3 happy years at AGENCY.COM building out their digital advertising unit in the UK and developing some groundbreaking work on BA, oneworld and Heineken. They also had the foresight to allow us to create AgencyRepublic a JV between them and ClaydonHeeleyJonesMason of which I was one of the founding 4.
Interestingly AgencyRepublic is another digital agency fallen on tough times. 5 times winner of best digital agency in the UK it has just lost it's flagship O2 account to.....you guessed it a traditional agency with an integrated digital offering, VCCP.
Likewise the more traditional offline agencies will have to rapidly adapt to accomodate this influx of highly creative and very non traditional people and approach. Digital will have to be part of everyone's role and they will quickly have to staff up (and down) to get the right mix of people and fundamentally change how they approach pretty much every part of their business.
Manifesto For A New Ad Agency
View more presentations from Giles Rhys Jones.
Tags: giles rhys jones
Friday, July 02, 2010
re write the future nike spoof
Nike might have won the wc2010 marketing war but I still hate the ad and love the parody above.
Tags: nike curse giles rhys jones
Monday, June 28, 2010
the best digital in cannes
my choices:
phone book - mobile
mother xmas card - viral
myspace music - site/social
pilot handwriting - site
hbo film - entertainment
golden grahams grant - social/site
verbatim monsters - gaming
IS parade - social
yellow pages chocolate - social
polo public - integrated
stockholm pride how hetero - twitter
gatorade replay - entertainment
mentos beatbox - banner
burger king $1 - augmented reality
v&a decode/recode - art
true city nike - mobile
last call home - entertainment
bluedot gps chairs - integrated
walls smile activated vending machine - experiential
radiotjanst hero - social
hamberg city orchestra - site
ikea catalog - mobile
monopoly city streets - gaming
vw piano staircase - activation
nike chalkbot - integrated
heineken football match integrated
met police choose your ending - social
northface conquer china - integrated
just call us - experiential
canon photochain - integrated
walkers sandwich - activation
Tags: cannes digital giles rhys jones
phone book - mobile
mother xmas card - viral
myspace music - site/social
pilot handwriting - site
hbo film - entertainment
golden grahams grant - social/site
verbatim monsters - gaming
IS parade - social
yellow pages chocolate - social
polo public - integrated
stockholm pride how hetero - twitter
gatorade replay - entertainment
mentos beatbox - banner
burger king $1 - augmented reality
v&a decode/recode - art
true city nike - mobile
last call home - entertainment
bluedot gps chairs - integrated
walls smile activated vending machine - experiential
radiotjanst hero - social
hamberg city orchestra - site
ikea catalog - mobile
monopoly city streets - gaming
vw piano staircase - activation
nike chalkbot - integrated
heineken football match integrated
met police choose your ending - social
northface conquer china - integrated
just call us - experiential
canon photochain - integrated
walkers sandwich - activation
Tags: cannes digital giles rhys jones
Wednesday, June 16, 2010
See Through Walls With Wimbledon iPhone App
Live streaming video from centre court, web cam of the taxi cue and augmented reality overlays telling you where the toilets are and how big the queue for the strawberries is. 2010's IBM SEER pushes tech limits.
Caveat: I worked on the original version of this last year.
Tuesday, June 01, 2010
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