Interactive Marketing Trends

Wednesday, July 08, 2009

Nike Robot Graffitis Tour De France Route

Great campaign from the Lance Armstrong/Nike Livestrong campaign at this year's Tour de France.

As you may or may not know it is customary for fans to chalk/paint messages on the road before the riders go by to show their support/disdain/abuse whatever. TV cameras usually pick up the messages in their coverage as well.

Now Nike are offering you the chance, wherever you are in the world, to create a message of hope or support online & on mobile and then have it actually painted on the road in France by a chalkbot!

They will also send you and image of it with the relevant googlemaps reference so you can find your message en route and can work out when the riders will be going past...

Thursday, July 02, 2009

Art Or Information?

Here's an example from Go Figure titled The Past and Future of Information. I say "sort of" because no numbers were used to create it. It is openly unscientific.

Brilliant, say some. Meaningless, say others.

"The fuss is partly because it reignites a row between those who think data visualisation should have some data in it, particularly if it looks as if it's a graph, and those who think it has merit if it simply captures feeling or ideas in a compelling design."

And if you like that - check out the OECD Factbook eXplorer website.

Tags: giles rhys jones

Tuesday, June 23, 2009

Mos Def Releases New T-Shirt Album

Rapper Mos Def is putting out his latest album, The Ecstatic, as a t-shirt.

The shirt has the cover art on the front, the track list on the back and a code to download the songs on the shirt’s hang tag.

Using the album as a marketing ploy, giving people a physical purchase.

Nice work...more here.

Via @donmak

Monday, June 22, 2009

Saatchi & Saatchi London Hacked

www.saatchiandsaatchi.co.uk hacked by asa bailey. Their new next door neighbour...

Can't see him popping round for a cup of sugar and getting very far.

I spent my formative years there, love the place and have a certain amount of sympathy but cover your arse guys.

Tags: saatchiandsaatchi ad hacked asa bailey giles rhys jones

Sunday, June 21, 2009

IBM & Wimbledon - Tweet, Set & Match

There’s a mobile, Twitter based version of the android app mentioned in the previous post.

The IBM Seer app aggregates a number of Wimbledon relevant Twitter feeds and pushes them to your phone.

The IBM Wimbledon scout feed provides the latest updates on everything that’s happening in and around the grounds. The app also delivers twitter feeds from players, tennis celebrities and the official Wimbledon blogger.

To get the inside line on all things Wimbledon text “smart” to 60999.

Tags: ibm wimbledon twitter giles rhys jones

Tuesday, June 16, 2009

Wimbledon - Strawberries, cream and augmented reality balls...

IBM Wimbledon Tennis Mobile Campaign

The IBM Seer Android is an innovative application being trialled at Wimbledon 2009, it takes a live video feed from the handset’s camera, and superimposes content and data associated with various points of interest into that video stream.

By making use of the T-Mobile G1/G2’s digital compass and precise GPS coordinates, the application offers a ‘heads up display’ to show the user what they are looking at. It augments this with other live data from the scoring systems and IBM scouts reporting from around the grounds, to give the user a comprehensive and dynamic insight into their surroundings.

Pointing the camera lens towards a court will not only identify the court number, but also display details about the current and subsequent matches.

Want to where the strateberries & cream stand is - done.

Any spare seats on court 12 - done.

Shortest queue at the loos - done.

Nice work from the guys and girls at Ogilvy.

Not just cool but fundamentally useful.

Monday, June 15, 2009

Dixons Tax Free Scam?

I am looking to buy a OLYMPUS MJU TOUGH 8000 for my holiday. Being the OCD kinda guy I am I looked at all options for a good deal and found some interesting stuff.

Dixons have it on their tax free aiport site for £295.64, a supposed saving of £40, yet it is on their normal UK site it is £263.98.

Nowhere to hide... thought people knew that already.

I have shot them a note similar to the above and will let you know what they say.

Tags: giles rhys jones