Thursday, February 25, 2010

Does Legal Marketing Suck

I spend a lot of my day banging my head against a brick wall trying to convince people that digital/social/mobile/entertainment is a valid part of the marketing mix. Not only as a delivery channel but a fundamental part of strategic thinking. Thankfully the majority of people have hearts in the right place and it is only a matter of time before they come round.

But spare a thought for those who work in professional services marketing. I recently came across an article announcing Ash CS' move to law firm BLP as Head Of Marketing.

The first comment from Hamish:

Why oh why are firms obsessed with marketing guff? Don't they understand that this is not what clients want? They want practical, good value, clear advice. Full stop. Not to know that their fees are being squandered on brainless PR initiatives only designed to fool the media.

Good to see that the majority of following comments give him a good and well deserved kicking, but scary that others point to a deep seated feeling that not only advertising, but all marketing is rubbish.


10 comments:

Anonymous said...

Indeed. Only last week in anonymous feedback from management team I received the advice "stop wasting money by spending it on marketing". Chapter 1, Marketing101: 'just because you make the best mousetrap in the world does not mean they will be queuing round the block.' I am yet to meet a business that grows by magic. And I am old with grey hair and everything (mostly from being ripped off by agencies).

Giles Rhys Jones said...

ahhhhhhhh!

(i also have grey hair mostly from 'challenging' clients.)

brett said...

love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.

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Kailey Poort said...

As a soon to be graduate from college, and also entering the PR/marketing field, it's almost unbelievable that experienced professionals find the mentality to be "PR is only fooling the media." When in essence and much of what you post goes hand in hand that promoting, showing value, strategic approaches for gaining consumers for a company is from the effective use of marketing and PR.

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