10 Content Pieces That Define Marketing Today

Nicky has been reading and put together this great list of 10 pieces of content that define today’s marketing reality.

Rubbsh title - nice list:

1. The Clue Train Manifesto: The End of Business as Usual
2. The State of Social Media 2008
3. Eric Hobsbawm on BBC Radio 4 Today Programme
4. I believe the children are our future
5. Nudge
6. Tribes: We Need You to Lead Us
7. Here Comes Everybody
8. Exploding The Message Myth
9. Did You Know 2.0
10. The Long Tail: Why the Future of Business is Selling Less of More
10a. Interactive Marketing Trends

OK, so he didn't put the last one in.

Maybe this could be one of the evaluation criteria in the Advertising 2.0 Will & Skill matrix.

Tags: nick fell digital trends advertising online sources giles rhys jones