http://www.mediatedcultures.net/ksudigg/
A 3 minute video highlighting the most important characteristics of US students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime.
3 comments:
Wow.
This should be mandatory viewing. For marketers. Parents. Teachers.
We're going to have to get very inventive to capture the attention of this generation.
Drew
I was a student (in Siena, Italy) just 2 years ago. The problem is you can't love all the information that surround your interests.
Now I really STUDY, as a copywriter and SEM. To "study" comes from the latin "studeo", that means "dedicating time to what you like", funny, uhm?.
Cheers from Italy
Laura
I am new to your blog...
This was a great video! I found it after I received my cell phone bill and saw that my step daughter had more than 8,500 text messages in the month of November. I was amazed and thought for sure this had to be abnormal. I guess as it turns out it's not!
Thanks for a great blog!
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