Over ninety percent of marketers indicated they planned to increase marketing spend in digital, but they face significant barriers —inexperience, insufficient metrics, and lack of organizational support— according to Marketing & Media Ecosystem 2010, a joint study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton.
Tags: Marketing 2010 Booze Allen Giles Rhys Jones
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