Tuesday, October 16, 2007

Marketers Embrace Digital Transformation

Over ninety percent of marketers indicated they planned to increase marketing spend in digital, but they face significant barriers —inexperience, insufficient metrics, and lack of organizational support— according to Marketing & Media Ecosystem 2010, a joint study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton.


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