Thursday, September 13, 2007

*UPDATED* Always On The Verge

Ogilvy's Verge is a programme of private, invitation-only (and free) day long conversations all over the globe held with the aim of bringing our clients and friends up-to-date with the latest thinking on how to future-proof brands for a new digital world.

London Verge was held on the 13th September at the original information super highway, the British Library. The program structure was: Listen, Experiment and Engage. Exactly what smart marketers have always done.

We had 150 of our senior clients from Cisco, Unilever, IBM, BT, British Gas, CRUK and American Express attending. Speakers included AdAge's Bob Garfield, Unilever's Caroline Slootweg & Nike's Michael Tchao.

We blogged it here, photos are here, presentations here and video interviews here. Come by and have a look, comment or have a rant.

Disclosure: I work for Ogilvy & helped to organise the event


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