Blogger Danah Boyd wrote an interesting piece on the growing socio-economical divide between Facebook and MySpace’s audiences.
Basically she states that middle/upper class, college bound american teens are all on or switching to Facebook. Marginalized teens from poorer or less educated backgrounds, continue to be drawn to MySpace.
A class division has emerged and it is playing out in the aesthetics, the kinds of advertising, and the policy decisions being made.
Viewing Class Divisions Through MySpace & Facebook
Via: PHD Perspectives
Tags: social
phd advertising danah boyd giles rhys jones future marketing
2 comments:
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