my choices:
phone book - mobile
mother xmas card - viral
myspace music - site/social
pilot handwriting - site
hbo film - entertainment
golden grahams grant - social/site
verbatim monsters - gaming
IS parade - social
yellow pages chocolate - social
polo public - integrated
stockholm pride how hetero - twitter
gatorade replay - entertainment
mentos beatbox - banner
burger king $1 - augmented reality
v&a decode/recode - art
true city nike - mobile
last call home - entertainment
bluedot gps chairs - integrated
walls smile activated vending machine - experiential
radiotjanst hero - social
hamberg city orchestra - site
ikea catalog - mobile
monopoly city streets - gaming
vw piano staircase - activation
nike chalkbot - integrated
heineken football match integrated
met police choose your ending - social
northface conquer china - integrated
just call us - experiential
canon photochain - integrated
walkers sandwich - activation
Tags: cannes digital giles rhys jones
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, June 28, 2010
Wednesday, June 16, 2010
See Through Walls With Wimbledon iPhone App
Live streaming video from centre court, web cam of the taxi cue and augmented reality overlays telling you where the toilets are and how big the queue for the strawberries is. 2010's IBM SEER pushes tech limits.
Caveat: I worked on the original version of this last year.
Tuesday, June 01, 2010
Subscribe to:
Posts (Atom)