Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, April 13, 2010
My $73,000 Bar Tab
From Ogilvy Brasil. Another example of scaling an experiential campaign as predicted in the 10 trends of 2008 (good to see many of them still stand up)
I would just be pissed. How presumptuously assholian of the bar. I'm paying the bar for an experience, and adding that into the experience without my consent would just make me pissed. And liable to leave and never return.
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of those brands as a fee. Not for us. 100% of that fee will be going to the continued relief efforts in Haiti.
So why should you care? Well, we'd like to ask a little favour. You see, the more people who know about this project, the more pressure will build on the brands to pay their 'invoices' and the more money will be sent to Haiti. So we'd really appreciate it if you could put the word out on your blog and send people along to www.robinofshoreditch.com. Hopefully that way news of the project will spread so that the brands in question see that it's in their best interests to pay up.
Interesting blog! I've written some articles on music marketing, whose objective is to share one's experiences. With the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can be used for our Internet marketing solutions. Please feel free to check them out here: http://marketingcommunicationsblog.blogspot.com
It is the post which i like mostI surely believe what my friends say, because you have a fantastic insight on the topic. The information is surely very entertaining and even helpful in the real life when it comes to solving any problem.i love your work
6 comments:
I would just be pissed. How presumptuously assholian of the bar. I'm paying the bar for an experience, and adding that into the experience without my consent would just make me pissed. And liable to leave and never return.
And I never drive drunk.
Hello Giles,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of those brands as a fee. Not for us. 100% of that fee will be going to the continued relief efforts in Haiti.
So why should you care? Well, we'd like to ask a little favour. You see, the more people who know about this project, the more pressure will build on the brands to pay their 'invoices' and the more money will be sent to Haiti. So we'd really appreciate it if you could put the word out on your blog and send people along to www.robinofshoreditch.com. Hopefully that way news of the project will spread so that the brands in question see that it's in their best interests to pay up.
We do hope you can help.
Thanks
Robin of Shoreditch
Thank you for these information.There were very useful for me. Looking forward to read your next post.Bye:)
Interesting blog! I've written some articles on music marketing, whose objective is to share one's experiences.
With the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe.
There are several online marketing strategies we can be used for our Internet marketing solutions.
Please feel free to check them out here: http://marketingcommunicationsblog.blogspot.com
Hello,
This is really great information found here.... very interesting blog post found here.... Thanks very much for the share.
It is the post which i like mostI surely believe what my friends say, because you have a fantastic insight on the topic. The information is surely very entertaining and even helpful in the real life when it comes to solving any problem.i love your work
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