Tuesday, April 13, 2010

My $73,000 Bar Tab

From Ogilvy Brasil. Another example of scaling an experiential campaign as predicted in the 10 trends of 2008 (good to see many of them still stand up)



Mew said...

I would just be pissed. How presumptuously assholian of the bar. I'm paying the bar for an experience, and adding that into the experience without my consent would just make me pissed. And liable to leave and never return.

And I never drive drunk.

Anonymous said...

Hello Giles,

We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.

How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of those brands as a fee. Not for us. 100% of that fee will be going to the continued relief efforts in Haiti.

So why should you care? Well, we'd like to ask a little favour. You see, the more people who know about this project, the more pressure will build on the brands to pay their 'invoices' and the more money will be sent to Haiti. So we'd really appreciate it if you could put the word out on your blog and send people along to www.robinofshoreditch.com. Hopefully that way news of the project will spread so that the brands in question see that it's in their best interests to pay up.

We do hope you can help.

Robin of Shoreditch

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