Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, April 13, 2010
My $73,000 Bar Tab
From Ogilvy Brasil. Another example of scaling an experiential campaign as predicted in the 10 trends of 2008 (good to see many of them still stand up)