A brilliantly simple definition of the role that brands can play in entertainment.
The words in bold are Louis Vuitton's bigideaL(TM)
Much better than my version. the difference between planners & creatives....
Tuesday, March 30, 2010
The Roles Brands Can Play In Entertainment
Much better than my version. the difference between planners & creatives....
Wednesday, March 17, 2010
Engaging Doesn't Mean Interactive
In current marketing nomenclature there is a real focus on 'engagement'. I am all for being engaging but many people seem to misinterpret the notion of interactivity for engagement. given a brief for engagement they jump to digital and interactivity immediately.
Having the audience upload a story, personalise a dancing character or play a game is interactive, it just might not be engaging.
Likewise watching a piece of broadcast video content can be massively engaging without being interactive in any way.
Like the above, or a book.
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