Sunday, February 15, 2009

What's My Digital Strategy? Ahhhh...

This is a question I get asked alot. And it is starting to piss me off. You don't have a digital strategy, you have a product development strategy, an HR strategy,  a business strategy and communications strategy. And more besides, and a great many subsets within all of them. Digital has to be a component part of each and everyone.  I wrote about the digital agengy roster dying and the same thought applies here. No?


1 comment:

Looli said...

Well, according to Wikipedia, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization. Digital strategy is the integration of all these strategic aspects that develop a one unit-- the main objective--the purpose of the idea. Thats what I think, anyone can correct me if im wrong.