This is a question I get asked alot. And it is starting to piss me off. You don't have a digital strategy, you have a product development strategy, an HR strategy, a business strategy and communications strategy. And more besides, and a great many subsets within all of them. Digital has to be a component part of each and everyone. I wrote about the digital agengy roster dying and the same thought applies here. No?
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Well, according to Wikipedia, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization. Digital strategy is the integration of all these strategic aspects that develop a one unit-- the main objective--the purpose of the idea. Thats what I think, anyone can correct me if im wrong.
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