Sunday, February 15, 2009
What's My Digital Strategy? Ahhhh...
This is a question I get asked alot. And it is starting to piss me off. You don't have a digital strategy, you have a product development strategy, an HR strategy, a business strategy and communications strategy. And more besides, and a great many subsets within all of them. Digital has to be a component part of each and everyone. I wrote about the digital agengy roster dying and the same thought applies here. No?
Tags: giles rhys jones