Monday, April 21, 2008

Nike Ads Now & Then

Nike Ads 2.0: Media Spend - Zero, Celeb - 1, Camera - 1, Branding - None, Car - Models own (probably)


Nike Ads 1.0: Media spend - Massive, Production costs - Huge, Branding - Everywhere, Celebs - Countless


An interesting illustration on the state of advertising today.

Hat tip - Scamp

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1 comment:

Gautam. said...

Amazing...true testimony of the changing paradigm. What is refreshing is that brands have been nimble-footed enough to gauge this shift and act accordingly.