Nike Ads 2.0: Media Spend - Zero, Celeb - 1, Camera - 1, Branding - None, Car - Models own (probably)
Nike Ads 1.0: Media spend - Massive, Production costs - Huge, Branding - Everywhere, Celebs - Countless
An interesting illustration on the state of advertising today.
Hat tip - Scamp
Tags: nike advertising changing giles rhys jones
1 comment:
Amazing...true testimony of the changing paradigm. What is refreshing is that brands have been nimble-footed enough to gauge this shift and act accordingly.
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