Monday, December 03, 2007

Making Money Out Of Smokin'

A nice idea from the Ogilvy CRUK team:

"When the smoking ban came into place in July Ogilvy collected as many newly unemployed ashtrays as pub landlords across London would donate.

They then asked renowned designer Anthony Stern to recycle them into flower vases.

If you would like to own one, either to sadly commemorate, or celebrate the advent of the great indoors you can now bid for one on ebay.

All proceeds from the sales of these unique items will be donated to Cancer Research UK. To be recycled into research into preventing, treating and curing cancer. "

Disclosure: I work for Ogilvy but was not involved in this project


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