Monday, July 31, 2006

Marketers find themselves in online avatars

Marketers like ESPN, L'Oreal, DaimlerChrysler AG and others are using animated images or avatars, sometimes representing advertising icons or even their chief executives, to generate online marketing buzz.

http://www.washingtonpost.com/wp-dyn/content/article/2006/07/14/AR2006071401587.html

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