A friend just sent me this saying it was the best ad of the year. My perspective: it talks about the consequences of activities on the pitch almost over what is happening on the pitch. I don't care if Wayne ends up in a caravan or some random russian ends ends watching Cirque du Soliel in a tittty bar, I care about the game.
Whilst it taps into the current trend of all powerful football; red top papers, wags and gossip columns it adds weight to the notion that football is a sell out.
I don't really like it.
