tag:blogger.com,1999:blog-31796214.post9005333109528324526..comments2024-03-11T05:23:06.317+00:00Comments on Interactive Marketing Trends: Arith-ritis - A Modern Marketing DiseaseGiles Rhys Joneshttp://www.blogger.com/profile/17855691708068061473noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-31796214.post-82965556924958028082008-01-17T10:08:00.000+00:002008-01-17T10:08:00.000+00:00Wxcerpt from correspondance:If you're not careful,...Wxcerpt from correspondance:<BR/><BR/>If you're not careful, you can kill the very thing that the audience are picking up, and has got the artist, project or business to its current point. The artist/new business owner can employ you to collude in their own sabotage! <BR/><BR/>In art, as in life, we are always working with the paradox - What we say we want is often not what we really want. The successful marketeer or designer, or promoter, or publisher, has to see beyond the paradox, use his/her assertiveness to protect the small embryo that is trying to grow!<BR/><BR/>And encourage, not discourage, the diversity, the whackiness, the personality - because its the personality, the USP of the project that people want. Especially now - as the world moves into a new phase, driven by myspace, you-tube, the new aesthetic of fun, socialising, and actually, integrity. <BR/><BR/>NSW 16th Jan <BR/>www.dartingtondigital.co.ukNick Waltershttps://www.blogger.com/profile/03575355223269226082noreply@blogger.com