tag:blogger.com,1999:blog-31796214.post116294134187309446..comments2024-03-11T05:23:06.317+00:00Comments on Interactive Marketing Trends: Transmedia Planning My ArseGiles Rhys Joneshttp://www.blogger.com/profile/17855691708068061473noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-31796214.post-85644960714266828872011-06-07T16:11:25.808+01:002011-06-07T16:11:25.808+01:00this graphic explain in an excellent way the form...this graphic explain in an excellent way the form to understand the trasmedia planning, it is wonderful,I love this kind of information, I can learn a lot !Generic Cialishttp://www.xlpharmacy.com/generic-cialis/noreply@blogger.comtag:blogger.com,1999:blog-31796214.post-23504439074322570422011-01-24T17:04:21.458+00:002011-01-24T17:04:21.458+00:00I think the channels should join, so sandals all t...I think the channels should join, so sandals all the public could and would have more money coming.viagra onlinehttp://www.rx-mex.comnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-77962511349369827812009-11-22T20:22:34.633+00:002009-11-22T20:22:34.633+00:00Who knows where to download XRumer 5.0 Palladium? ...Who knows where to download XRumer 5.0 Palladium? <br />Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-15481216883132110152009-01-13T18:51:00.000+00:002009-01-13T18:51:00.000+00:00true, true. cheers for the commenttrue, true. cheers for the commentGiles Rhys Joneshttps://www.blogger.com/profile/17855691708068061473noreply@blogger.comtag:blogger.com,1999:blog-31796214.post-75450473369930434922009-01-12T17:30:00.000+00:002009-01-12T17:30:00.000+00:00[Belatedly] I welcome the notion of TMP, and any t...[Belatedly] I welcome the notion of TMP, and any thinking discourse around "comms planning" (or call it what you will). That said, I find a false opposition when Mr Oke asserts that one of the "weaknesses of media-neutral planning [is that it ignores] that different media are better at different things". I confess I thought that was the entire point of media-neutral comms planning. Ho hum.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-1166238427555292202006-12-16T03:07:00.000+00:002006-12-16T03:07:00.000+00:00"Transmedia Planning", "360 Marketing"? Reminds m..."Transmedia Planning", "360 Marketing"? Reminds me when "Integrated Marketing" was the buzz word two years ago. The idea isn't new; it's just another assault on the traditional marketing model that those with the budgets and most to risk clutch to with false security. Change will happen once the old model (i.e.: Ogilvy on Advertising) is officially declared dead. Until then keep up the good fight.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-1164902675064908092006-11-30T16:04:00.000+00:002006-11-30T16:04:00.000+00:00the space between comms, the discussions that our ...the space between comms, the discussions that our communications prompt are the really powerful influencers and always have been. I don't object to the approach of rethinking the role of our messaging from a finish point to a start point, ensuring we develop ideas that can be built on and adapted by our audiences, but the "transmedia" terminology and throwing out of 360 as an idea and approach when it still applies (oh, and we ((ogilvy)) have trademarked).Giles Rhys Joneshttps://www.blogger.com/profile/17855691708068061473noreply@blogger.comtag:blogger.com,1999:blog-31796214.post-1164902617958028092006-11-30T16:03:00.000+00:002006-11-30T16:03:00.000+00:00Your arse aside...What I found interesting is not ...Your arse aside...<BR/><BR/>What I found interesting is not that the media is/isn't planned from single or coordinated idea(s) -- whether they are or are not channel-driven and defined -- but that the concept of a signifying idea is replaced by social activity at a consumer level that itself knits together meaning (the signified) from a range of media moments. It raises questions for our customer journey process in which we try to plan linear and non-linear 'connections' in the customer experience when what is potentially interesting is signification that can happen in the 'lapses'. They may be the richest brand experiences but most elusive as they're not ones we plan, or even enable -- if we're lucky, we find them and build from them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-1164116425660060482006-11-21T13:40:00.000+00:002006-11-21T13:40:00.000+00:00Nice one. All those examples the transmedia guys q...Nice one. All those examples the transmedia guys quote are great examples, but are equally great examples of true 360 planning. Enough with the buzzwords, people need to get on with the ideas...jpthttps://www.blogger.com/profile/12873801822750262422noreply@blogger.com