Interactive Marketing Trends

Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.

Monday, June 28, 2010

the best digital in cannes

my choices:

phone book - mobile

mother xmas card - viral

myspace music - site/social

pilot handwriting - site

hbo film - entertainment

golden grahams grant - social/site

verbatim monsters - gaming

IS parade - social

yellow pages chocolate - social

polo public - integrated

stockholm pride how hetero - twitter

gatorade replay - entertainment

mentos beatbox - banner

burger king $1 - augmented reality


v&a decode/recode - art

true city nike - mobile

last call home - entertainment

bluedot gps chairs - integrated

walls smile activated vending machine - experiential


radiotjanst hero - social

hamberg city orchestra - site

ikea catalog - mobile

monopoly city streets - gaming

vw piano staircase - activation

nike chalkbot - integrated


heineken football match integrated

met police choose your ending - social

northface conquer china - integrated

just call us - experiential

canon photochain - integrated

walkers sandwich - activation

Tags: cannes digital giles rhys jones


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Giles Rhys Jones
London, United Kingdom
I am curious about how to better connect brands and their audiences to drive business growth using emerging technology. I have worked across multiple disciplines and across a variety of sectors.
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