Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, March 30, 2010
The Roles Brands Can Play In Entertainment
A brilliantly simple definition of the role that brands can play in entertainment.
The words in bold are Louis Vuitton's bigideaL(TM)
Much better than my version. the difference between planners & creatives....
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