Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, October 14, 2009
Augmented Reality Cereal Box
Breakfast will never be the same. Do you think they will do one for adults on the restorative effects of All Bran.....
Number one, the presentation was too slow. Number two, how many people would be late for work with that. Number three, how many kids would actually eat their breakfast. Cool interface, not so cool application.
Very impressive ! would love to use it on product where when you solve the puzzle/game you get a value add code for a related product (i.e. xbox game:- solve the game on the box and get a free theme/level voucher etc)
AR isn't that tricky to do but they have done it very well with the orientation adjustments, makes me want to crack open the laptop and trump it :) . If anyone is interested in developing some AR at Twisted-studio.com we have a number of R&D teams working on mini implementations and would be happy to chat about proespective ideas to implement AR with brands.
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Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
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