Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Thursday, September 10, 2009
dont do digital...
...do innovation.
agencies who are not being bought as digital shops should leapfrog digital and sell innovation.
very interesting :) i have been harping on about this very thing using the exact language lately! look forward to reading the follow up
ReplyDeletehow big do you think the innovation market is? Most projects are rather small, $50-200K range.
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