Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, September 14, 2007
Bob Garfield On The Death Of Traditional Advertising
Wait a minute. Garfield is a self-absorbed ad critic. Why would anyone want to tap his know-how regarding the business? Most adpeople don’t even pay his reviews any mind. Just saying.
none the less, his thoughts on the industry as detailed in listenomics & choas 2.0 are quite interesting and thought provoking - especially when you have a room full of old school clients and agency types...it certainly got some great conversations going, even if it just pulled us together more...
Wait a minute. Garfield is a self-absorbed ad critic. Why would anyone want to tap his know-how regarding the business? Most adpeople don’t even pay his reviews any mind. Just saying.
ReplyDeletenone the less, his thoughts on the industry as detailed in listenomics & choas 2.0 are quite interesting and thought provoking - especially when you have a room full of old school clients and agency types...it certainly got some great conversations going, even if it just pulled us together more...
ReplyDeleteNice Video Post........
ReplyDeleteIt's a good blog, specially those videos that you picked above... Bob Garfield has been doing the nicest contribution in this subject.
ReplyDelete