Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Big brands have to be so much more on their toes in today's WWWorld. It's like a great big school playground - full of gangs and cliques - and when the coolest kid in class trips up trying to pull a pose, you know they're all going to point, laugh, and scribble rude messages on the toilet walls.
Brilliant.
ReplyDeleteBig brands have to be so much more on their toes in today's WWWorld. It's like a great big school playground - full of gangs and cliques - and when the coolest kid in class trips up trying to pull a pose, you know they're all going to point, laugh, and scribble rude messages on the toilet walls.
Now that should be in the charts!
ReplyDelete