tag:blogger.com,1999:blog-31796214.post7476158376961352893..comments2024-03-11T05:23:06.317+00:00Comments on Interactive Marketing Trends: You Don't Own Your Brand - You Never DidGiles Rhys Joneshttp://www.blogger.com/profile/17855691708068061473noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-31796214.post-60330043389598151502008-09-20T11:38:00.000+01:002008-09-20T11:38:00.000+01:00With the fragmentation of mass media into micro-ch...With the fragmentation of mass media into micro-channels, it's becoming harder and harder to build big brands. Online companies seem to be the exception because they tap into existing networks of users.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-25097558643694505472008-08-13T08:36:00.000+01:002008-08-13T08:36:00.000+01:00Yes, there's only so much you can do with advertis...Yes, there's only so much you can do with advertising to build a brand. If the product doesn't live up to the brand promise everybody loses.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-31796214.post-83885336938811765332008-07-05T05:46:00.000+01:002008-07-05T05:46:00.000+01:00All brands are living. they get born, evolve and e...All brands are living. they get born, evolve and eventually die. The customer experience and word of mouth defines the brand eventually.Anonymousnoreply@blogger.com