Tuesday, April 13, 2010

My $73,000 Bar Tab



From Ogilvy Brasil. Another example of scaling an experiential campaign as predicted in the 10 trends of 2008 (good to see many of them still stand up)

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Thursday, April 01, 2010

TigerTxt - Self Destructing Text Messages

Safe Text allows users to send texts which then self-destruct, leaving no trace. Wired celebrates its first birthday in the UK with a new mobile campaign created by Ogilvy. The texts, which are Wired-branded, are destroyed shortly after being opened, never to be seen again.

Safe Text will work on any mobile phone which can connect to the internet, it is hosted on a mobile internet site accessible by texting ‘Wired’ to 83118. Once registered, users will be able to send up to 10 Safe Texts per day.