Tuesday, March 30, 2010

The Roles Brands Can Play In Entertainment

A brilliantly simple definition of the role that brands can play in entertainment.


The words in bold are Louis Vuitton's bigideaL(TM)



Much better than my version. the difference between planners & creatives....

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Wednesday, March 17, 2010

Engaging Doesn't Mean Interactive

In current marketing nomenclature there is a real focus on 'engagement'. I am all for being engaging but many people seem to misinterpret the notion of interactivity for engagement. given a brief for engagement they jump to digital and interactivity immediately.



Having the audience upload a story, personalise a dancing character or play a game is interactive, it just might not be engaging.

Likewise watching a piece of broadcast video content can be massively engaging without being interactive in any way.

Like the above, or a book.

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