Tuesday, January 15, 2008

"Interactive Marketing Trends" Makes TrendsSpotting's Trends 2008

An interesting methodology to pull together marketing trends. My own 10 trends features.

While seeking to bring 2008 trends prediction from an angle not suggested before, TrendsSpotting chose to present the Meta Trends for 2008. Running a unique methodology, we selected a group of 10 marketing influencers as well as 10 web/tech reviewers suggesting their trends forecast for 2008 on the public media.

We profiled each forecast according to 3 relevant categories for general trends predictions: "in", "out" and "yet to come". Finally - we ran a tag cloud on all forecasts to present what will be "In" for 2008.

You can see these trend experiments in two presentations running on trendsSpotting blog.

TrendsSpotting's blog also includes one on technology trends.


Monday, January 14, 2008

Mentos & Coke DIY Kit - As Seen On The Internet

Back in 2007, the Coke/Mentos video clips caused a sensation and graced powerpoints the length and breadth of adland as a great example of variously: user generated content, brands letting go (and holding on) and the death of the agency model.

Imagine my suprise when Santa (in the form of my brother-in-law) gave me a genuine Steve Splangler "as seen on the internet" Geyser Tube.

I started to wax lyrical to the table about the Mentos story, the long tail of product developent and how it would be interesting to see how "as seen on the internet" might well replace "as seen on TV" as the product endorsement but I think a large turkey dinner and some fine wine must have taken their toll as their eyes glazed over...


Tuesday, January 08, 2008

Wii Are The Champions

More and more we will see people in their sheds/garages/bedrooms developing ideas and pitching them to companies online. This is something that has always happened but not quite as publically as it is now. Rather than hundreds of calls and alot of doors being shut in your face you develop the idea and, as this guy did after hacking his Wii-mote to allow 3D gaming, post on YouTube. The responses and views should also give a pretty good indication of whether if there is a market for it.

This guy has also done Wii finger tracking and a Wii whiteboard.