Tuesday, May 29, 2007
Friday, May 25, 2007
Thursday, May 24, 2007
brainstorming = structured conversations.
dont rubbish what it it, rubbish what advertising has done to it - post it notes and powerdots have got in the way of conversations.
get a bunch of bright people in a room and you can generate something powerful. creative + planner? no. it should be more like, creative, planner, tech, media. even better if is not in a room.
isnt this much of what blogging is all about...
darwin was all for wrong turns, bad ideas and building to get to the right answer.
Tags: adliterate giles rhys jones brainstorms
Friday, May 18, 2007
Microsoft's take on the changing relantionship between advertiser and consumer. Simple yet effective film that captures what many of use have been banging on about for the last 10 years or so. See bring the love back for more.
Tags: the break up advertising giles rhys jones
Sunday, May 13, 2007
Saturday, May 12, 2007
1 day and 18 hours left, current bid at £1,311.00.
"You win the auction and you're in - you will not be expected to pay the money obviously." Was the response to the equally obvious question.
Tags: saatchi ebay job auction
Big shout out to Ogilvy's own Rohit whose presentation titled "The 25 Basic Styles of Blogging ... And When to Use Each One" it was awarded an honourable mention prize by the judges of the event.
Tags: worlds best presentation slideshare giles rhys jones rohit bahrgava ad+trends
Thursday, May 03, 2007
Sony exec sees user generated 7 Minute Soporanos on youTube loves it and...
In June Sony Television is planning to introduce an Internet-based service called the Minisode Network, initially offering 3 1/2 to 5 minutes versions of 1970s and '80s TV shows, initially exclusively on MySpace.
The network will consist of a lineup of tightly edited versions of shows lifted off the shelves of Sony's television library. These are not clips of the shows, but actual episodes with beginnings, middles and ends, all told in under six minutes.
See Bill Carter's New York Times story on Sony's planned Minisode Network which starts:
The question probably never occurred to viewers in the 1970s and 1980s, but
suddenly it is highly relevant: exactly how much worthwhile entertainment
content was there in shows like "Charlie's Angels," "T. J. Hooker," and "Starsky
Tags: sony minisodes mobisodes giles rhys jones tv